1 Million Dollars for the Canucks' new look?

Rumors only said the price tag for the Sabres awful logo design and implementation was tagged at only $200,000 dollars (and that included putting the charging angry yellow penis on the HSBC scoreboard).

For Canuck fans I think the jersey looks pretty good. The wordmark actually helps out the Orca in my eyes, but the wordmark itself is way too big in typeface and no doubt will crowd the jersey of Captain Markus Naslund. But after watching a day full of college football teams with awkward piping and wordmarks on the front of the jersey, I think NHL designers are trying to follow suit and make this the norm in design from now on.

Reactions for the latest RBK Edge design are again...Mixed.

Really only time will sort this out but if the Canucks play well, just like the Sabres last year, will only boost sales and provide a rather false validation for the look and logo.

So to keep that from happening, if you hate it, DON'T BUY IT and stick to your guns! It doesn't make you any less or more of a fan if you purchase it or not as long as you root for the team and put your butt in the seats.

But if the majority of fans approve or not of the new look, 1 million dollars to spend on a logo is rather absurd.

I always love a good mockery. Thanks to Chirs from the NHL Tournament of logos for putting up this redundant beauty of redundancy.



Pfizer, the guy who is now in the business of logo genetics and breeding...and brought us this very humorous "mating" of all Vancouver's logos. Notice how the Orca has evolved into a skating machine and is toasty warm wearing Johnny Canuck's beanie.



He did the same thing for the Sabres as well at my request...