Thursday, January 31, 2008

A Lack of Identity

Charlie's last post reminded me of something that I had been thinking about for quite a while, particularly in the early days of the slug's sad existence. Not only is it aesthetically crippled, but it's not even original or unique in any capacity.

Take another look at this hat...



And tell me it's not a blatant rip-off of this...



Or even this...



Say what you will about the black and red era, but at least the angry goat logo wasn't a blatant ripoff of more successful sports teams' intellectual property and brand identities. Likewise with the third jersey crossed-sabres logo.

And most certainly, the original Sabres logo was unique. There was no mistaking it for anything else. It invoked civic pride, as well as the team name, all at once. Yet it remains on the shelf in favor of a blatant swipe job.

A lot like the team on the ice this year, the slug has no identity. And just like the team on the ice, we have management to thank.

1 comment:

Charlie @ Sabres Not Slugs said...

The first hat makes me think a scared slug somehow, wandered lost on to a chargers hat and paid the price. Lights out